Every engagement starts with a diagnostic. We look at how your brand is being managed before we build anything, because the gaps only become clear once you've measured what's really happening.
A three-week diagnostic that gives you a clear picture of how your brand is being governed and where the gaps are.
We collect 10-15 of your recent brand assets and run them through 8 binary tests. We look at how approvals are working, review the quality of your briefs, assess how templates are being managed and conduct a 90-minute structured interview with your team.
We map your full approval chain: who signs off on what, where delegation breaks down, how decisions get made when the named person is unavailable and what a pressure-proof escalation path looks like for your team.
We audit where your files live, trace how your team and vendors source them, identify every location where outdated versions are still accessible and design a single-source structure that fits your tools.
We review every master template in circulation, identify uncontrolled duplicates, test whether your team and vendors are building from the right starting points and design the lockdown and versioning discipline your templates need.
We reconstruct your recent brand changes end to end: who requested them, how they were approved, whether the rationale was captured and what happened to the assets they replaced. Then we build the change cycle your brand is missing.
We observe how feedback is given, test whether standards hold under time pressure, identify where opinion replaces rules and build the pre-publication checks and escalation paths that make enforcement repeatable.
A 0-4 rating across the five areas we assess. Your overall score equals your lowest rating.
3-8 findings, each with root cause, risk and recommended action.
Proceed, Stabilise First or Not Ready. A clear recommendation with no ambiguity.
A full Brand Operating System, designed and installed across your organisation over 8-12 weeks. This phase only starts after a Standard Check, so we already know where the gaps are before any work begins.
Your brand governance needs to keep working as your team changes, your market moves and your brand evolves. The Retainer keeps the system current through monthly reviews, quarterly audits, an annual full assessment and ad-hoc support when you need it.
We check in on how the system is being used, flag any drift from the standards and make sure everything is still working as designed.
A deeper look at compliance across all five control domains. We sample recent assets and test them against your governance framework.
A complete re-run of the Standard Check methodology so you have an updated maturity score and can track progress year over year.
When something changes mid-cycle, a rebrand kicks off, a new market launches or a vendor needs onboarding, we're there to make sure governance keeps pace.
Right now, your team is spending time chasing approvals through email threads, managing change requests on a case-by-case basis and fixing inconsistencies that could have been prevented. That time has a cost, and it compounds every time someone new joins, a vendor gets onboarded or a market launches without clear governance in place.
What you get back is a system your team can rely on, so they can spend their time on the creative work instead of doing the work around the work.
Get In Touch →Right now your team is probably spending time chasing approvals through email threads, working from outdated templates and managing change requests on a case-by-case basis. The system we build removes that overhead so your team can spend their time on the work that matters. You're spending more time now to buy time back later.
The earlier you can get governance in place, the easier it is to scale. Where brands run into real problems is when they're growing quickly and things start showing up inconsistently across teams and markets. It's much harder to put it back in the box once it's already exploded. Getting the structure in at a smaller level means it expands with you.
We need time from your team during the workshops and the interview, but we do the heavy lifting. The Standard Check requires a 90-minute interview and access to 10-15 recent brand assets. The Build involves a series of workshops over 8-12 weeks, but the day-to-day build work happens on our side. We design the system around how your team already works, not the other way around.
Yes. The Standard Check is a standalone engagement. You get a maturity score, structured findings and a clear verdict. If the findings show you need systems built, we'll present that as a next step, but there's no obligation to go further.
The methodology behind RUA comes from 10 years of building and implementing governance systems in the pharmaceutical and life sciences industry, where every change is tracked, every approval is documented and there's no room to get it wrong. RUA Studio takes that same logic and applies it to brand and marketing teams so they can save time, save money and show up more consistently.